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Wednesday, November 14, 2007

The Consumer Paradox: Scientists Find that Low Self-Esteem and Materialism Goes Hand in Hand | The Daily Galaxy: News from Planet Earth & Beyond

Researchers have found that low self-esteem and materialism are not just a correlation, but also a causal relationship where low self esteem increases materialism, and materialism can also create low self-esteem. The also found that as self esteem increases, materialism decreases. The study primarily focused on how this relationship affects children and adolescents. Lan Nguyen Chaplin (University of Illinois Urbana-Champaign) and Deborah Roedder John (University of Minnesota) found that even a simple gesture to raise self-esteem dramatically decreased materialism, which provides a way to cope with insecurity.

Comments:
Not too surprising if they're looking at children and adolescents. Isn't high school one big "I have more expensive stuff than you do" festival?
 
Yeah, but what about the emotionally stunted folk they grow up to be.

I'm not saying YOU'RE emotionally stunted, but have you ever resorted to "retail therapy?"

The fact that there is a term for it should speak volumes.
 
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