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Thursday, March 02, 2006

DVD Sales Push Serenity Over The Top - Slice of SciFi

Newsarama is reporting that the combined sales of theater tickets and DVD sales has turned Serenity out of the red and into the black.

The total production costs for the Joss Whedon film was $39 million with a rumored advertising cost at approximately another $10 million making the total out of Universal's pocket at around $49 million. The total U.S. theater box office take was a disappointing $25 million with international theatrical sales fairing little better at $13 million leaving Universal in the red for a whopping $28 million when taking into account that studios receive around 55% of total ticket sales." [more]

via-Fark


*ahem...W000000000000000000T!

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