Friday, February 17, 2006

Settlement resolves most of dispute between Gillette, Schick

Weirdnews from the razorwar frontier, and the reason why I can't get a decent shave.

Settlement resolves most of dispute between Gillette, Schick - Boston.com

The legal skirmish began when Schick introduced its Quattro, with one more blade than Gillette's three-bladed Mach3 razor. Gillette sued in U.S. District Court in Boston, claiming any razor with three or more blades violated its patent.

Later in 2003, Schick filed a suit of its own, alleging that Gillette ads claiming its M3Power razor raised hair up and away from the skin were inaccurate. U.S. District Judge Janet C. Hall in Connecticut sided with Schick, prohibiting use of the TV and print ads and ordering Gillette to change packaging and remove in-store displays featuring the claims.

From there, both sides made additional claims over patent and false advertising allegations.

Gillette, acquired last year by Procter & Gamble Co., has more than two-thirds of the global razor and blade market. (emp mine)

These companies are Oligopolies. I found I discovered this term, oddly enough, when I was looking for a picture of a warty pickle for another post. Check out the Basic principles of oligopolies and how it relates to Gillette

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