Friday, December 30, 2005
STOCKHOLM, Sweden (AP) - Cheap Monday jeans are a hot commodity among young Swedes thanks to their trendy tight fit and low price, even if a few buyers are turned off by the logo: a skull with a cross turned upside down on its forehead.
Logo designer Bjorn Atldax says he's not just trying for an antiestablishment vibe.
``It is an active statement against Christianity,'' Atldax told The Associated Press. ``I'm not a Satanist myself, but I have a great dislike for organized religion.''
The label's makers say it's more of a joke, but Atldax insists his graphic designs have a purpose beyond selling denim: to make young people question Christianity, a ``force of evil'' that he blames for sparking wars throughout history...
...Even the predominant Lutheran Church of Sweden reacts with a shrug.
``I don't think it's much to be horrified about,'' said Bo Larsson, director of the Church of Sweden's department of Education, Research and Culture.
``It is abundantly clear that this designer wants to create public opinion against the Christian faith ... but I believe that the way to deal with this is to start a discussion about what religion means.''
Out in the parishes, however, some Christians believe that approach is too soft.
``One cannot just keep quiet about this,'' said the Rev. Karl-Erik Nylund, vicar of St. Mary Magdalene Church in Stockholm. ``This is a deliberate provocation (against Christians) and I object to that.''
Nylund complained that Swedish companies do not treat Christianity with the same respect in marketing that they afford other religions.
``No one wants to provoke Jews or Muslims, but it's totally OK to provoke Christians,'' he said...
Henrik Petersson, 26, said he picked up his first pair of Cheap Monday jeans a few months after they were launched because he liked their punk-rocker style and the logo caught his eye.
``I think it's a cool thing. It stands out from the rest,'' he said. ``I haven't really reflected over whether there is an underlying message.''
Martin Sundberg, a 32-year-old co-owner of a clothing store in Stockholm's trendy SoFo district, said he didn't think the logo has a ``deeper meaning.''
``It's just supposed to be a bit of fun, some kind of anti-culture,'' he said.
The more I think about this, the lamer it seems to be, and quite much ado about nada. I'm pretty sure I've seen such upsidedown crosses on Day of the Dead Skulls before. And this guy's statement about Satanism...just because you are anti-Christian doesn't automatically make you a Satanist.
While I wonder about Anti anything. It's true if you were to do it with a Star of David, you would be called an Anti-Semite, it does seem easier to poke fun at Christians more so than anyone else (other than Scientologists), I wonder why this is? Could it be that becuase Jesus is peace loving, so much violence has been done in his name? I'm not accusing, I'm just speculating.